Boutique Hotel Consultancy
Transform Your Hotel's Revenue & Performance
Strategic consultancy for independent boutique hotels. Expert guidance in sales, marketing, and revenue management.
About
Meet Elliott Wakefield
Your trusted partner in boutique hotel transformation
of Marketing
Commercial, Brand & Marketing Leader
With over 20 years in hospitality and 15+ years in luxury markets, I bring a unique blend of operational excellence and commercial acumen to every engagement.
As a passionate, innovative, and creative commercial professional, I am a positive disruptor who transforms underperforming properties into market leaders. From leading transformative years at GuestHouse Hotels as Group Commercial Director to repositioning luxury country house collections, I've consistently delivered exceptional growth.
Areas of Expertise
Background
Leadership Experience
Two decades of senior commercial roles spanning U.S. luxury leisure inbound, UK MICE markets, and brand transformation across respected independent hotel groups.
Curious Hotels
Including Cowley Manor
Leading commercial strategy across a portfolio of distinctive boutique properties, driving brand positioning and revenue growth.
Alexander Hotels
The Alexander Hotel Collection
Shaping marketing strategy for an award-winning collection of country house hotels and spas across the South East.
GuestHouse Hotels
Overseeing all commercial functions including revenue management, sales, marketing, and digital transformation.
Services
Tailored Solutions for Boutique Hotels
Consultancy
Strategic Advisory & Implementation
Ready to Transform Your Property?
Let's discuss how tailored consultancy can drive measurable results for your boutique hotel.
Start the ConversationBespoke dashboards. Delivered in days, not months.
Forget wrestling with PowerBI or waiting weeks for reports. Vantage uses cutting-edge AI combined with 20+ years of hospitality expertise to transform your data into beautiful, actionable dashboards— tailored to how you actually run your hotel.
Your Data, Transformed
AI-Powered Insights
20+ Years Baked In
Bespoke to You
What Your Vantage Could Look Like
Revenue Centre Performance
Actual vs Budget vs Last Year
Channel Mix
Vantage Pricing Module
AI-Powered Rate Recommendations
Historical patterns, events, and market signals
Daily recommendations based on live data
Maximise yield without sacrificing occupancy
Get Your Vantage
Share your data sources and we'll show you what's possible. Most Vantage dashboards go from conversation to live in under a week.
Contact
Let's Start a Conversation
Ready to transform your hotel's commercial performance? Get in touch to discuss how I can help.
Get In Touch
Whether you're looking to increase direct bookings, optimize revenue, or transform your marketing strategy, I'm here to help your boutique hotel thrive.