Boutique Hotel Consultancy
Transform Your Hotel's Revenue & Performance
Strategic consultancy for independent boutique hotels. Expert guidance in sales, marketing, and revenue management.
About
Meet Elliott Wakefield
Your trusted partner in boutique hotel transformation
of Marketing
Commercial, Brand & Marketing Leader
With over 20 years in hospitality and 15+ years in luxury markets, I bring a unique blend of operational excellence and commercial acumen to every engagement.
As a passionate, innovative, and creative commercial professional, I am a positive disruptor who transforms underperforming properties into market leaders. From leading transformative years at GuestHouse Hotels as Group Commercial Director to repositioning luxury country house collections, I've consistently delivered exceptional growth.
Areas of Expertise
Background
Leadership Experience
Two decades of senior commercial roles spanning U.S. luxury leisure inbound, UK MICE markets, and brand transformation across respected independent hotel groups.
Curious Hotels
Including Cowley Manor
Leading commercial strategy across a portfolio of distinctive boutique properties, driving brand positioning and revenue growth.
Alexander Hotels
The Alexander Hotel Collection
Shaping marketing strategy for an award-winning collection of country house hotels and spas across the South East.
GuestHouse Hotels
Overseeing all commercial functions including revenue management, sales, marketing, and digital transformation.
Services
Tailored Solutions for Boutique Hotels
Comprehensive consultancy services designed specifically for independent hoteliers seeking to elevate their commercial performance.
Revenue Management
Modernise your revenue strategy with cutting-edge RMS implementation, dynamic pricing, and yield optimisation techniques that maximise every booking.
Sales & Marketing
Build a commercially-driven marketing function with targeted campaigns, CRM optimisation, and direct channel growth strategies.
Business Intelligence
Leverage data-driven insights with custom dashboards and analytics that inform strategic decisions across every revenue centre.
Team Development
Transform your commercial team structure, bringing digital capabilities in-house aligned with modern hospitality demands.
MICE & Events
Establish or grow your Meetings, Events & Weddings revenue stream with proven strategies that build sustainable pipelines.
Digital Transformation
Modernise hotel operations with AI-powered tools, automated workflows, and integrated systems that drive efficiency.
Ready to Transform Your Property?
Let's discuss how tailored consultancy can drive measurable results for your boutique hotel.
Start the ConversationBusiness Intelligence Platform
Your Hotel's Command Centre
A bespoke BI solution designed specifically for independent boutique hotels. Real-time insights across every revenue centre, intelligent pricing recommendations, and automated reporting that transforms data into decisions.
Dynamic Pricing Strategy
AI-powered daily rate recommendations based on demand patterns, local events, competitor pricing, and historical data.
Budget Creation & Forecasting
Build accurate annual budgets with monthly breakdowns. Compare actuals vs budget in real-time across all revenue centres.
Month-End Reporting
Automated P&L reports, variance analysis, and executive summaries. Export-ready for stakeholders and investors.
Granular Revenue Analytics
Deep-dive into Rooms, F&B, Events, and Spa performance. Track RevPAR, ADR, covers, GP margins, and utilisation.
Interactive Demo
Revenue Centre Performance
Actual vs Budget vs Last Year
Channel Mix
Smart Pricing Engine
Daily Rate Recommendations
Historical patterns, events, and market signals
Daily recommendations based on live data
Maximise yield without sacrificing occupancy
Ready to Transform Your Data into Decisions?
Our BI platform is tailored to your property, integrating with your existing PMS, POS, and booking systems. From daily pricing to annual budgets, we give you the insights that matter.
Contact
Let's Start a Conversation
Ready to transform your hotel's commercial performance? Get in touch to discuss how I can help.
Get In Touch
Whether you're looking to increase direct bookings, optimize revenue, or transform your marketing strategy, I'm here to help your boutique hotel thrive.