Hospitality Consultancy

Greater Expectations – Hospitality Business Consultancy

Hospitality, let’s face it, is hard. High overheads, demanding clientele, awkward staff rotas & multi disciplined functions lead to long hours and stress and poor performance, for group and independent properties alike. That’s where we can help.


Primarily led by Elliott Wakefield, a General Manager with over 12 years’ experience in the industry, covering both upscale and boutique businesses, our consultancy also works in tandem with other great talents in the fields of web development, PR, design and revenue to bring you true specialist expertise and knowledge.


We approach each project holistically, working backwards from your goals. Our consultancy is fully integrated with you.

Our areas of speciality are below – we can provide support and implementation on the focused disciplines, or collectively to uplift the entire business. The service is bespoke to suit the needs of your company.


FINANCE – Including: Financial forecasting, budget writing, trend analysis, daily, weekly & monthly reporting, stock controls & analysis, payroll controls.

SALES – Including: Sales planning, website management & SEO management, market segment analysis & targeting, event & proactive sales generation.

MARKETING – Including: Brand design, positioning and development, representation & OTA management, internal communications & print work.

PUBLIC RELATIONS – Including: Agency management and sourcing, direct press sourcing and liaison, digital and print media, writing press releases and creating demand

SOCIAL MEDIA – Including: Full channel management, advertising and influencer liaison

REVENUE – Including: Trend analysis, rate banding management, competitor selection and analysis, monthly market segmentation analysis.

PRODUCT DEVELOPMENT – Including: Food & drink consultation and design, guest journey end-to-end design and development, spa treatment and journey design and development.

RESOURCING & PERSONNEL – Permanent recruitment solutions, personnel process support and audits.

Download our e-brochure here: Great Expectations Services


To achieve Greater Expectations, contact to arrange a consultation.

Fees are based on a per day or per project basis, depending on the scale of the works required.